Home›North Carolina›Wayne County›Willow Creek Nursing and Rehabilitation Center
B
Good

Willow Creek Nursing and Rehabilitation Center

2401 Wayne Memorial Drive · Goldsboro, NC 27534

9197362121 · For profit - Corporation

200 beds148.8 residents284 staff
CMS Five-Star Ratings
Overall
★★★★★
Staffing
★★★★★
Quality
★★★★★
Inspections
★★★★★
Staffing Grades
B
Good
Total Staff
B
Good
RN Staff
B
Good
Overall
✓CMS Benchmark(≥ 3.48 HPRD)
✗RN Recommendation(≥ 0.75 HPRD)
✗Research Standard(≥ 4.10 HPRD)
📋

What This Means in Plain English

Willow Creek Nursing and Rehabilitation Center receives an overall staffing grade of B (Good). With 3.7689 total nurse hours per resident per day, this facility meets the CMS staffing benchmark and has RN staffing of 0.6512 HPRD, below the recommended 0.75. It is 0.13 HPRD below the national average.

Weekend staffing stays relatively consistent — dropping 12.43% compared to weekdays. The facility relies heavily on temporary agency staff (24.48% of hours), suggesting potential workforce instability.

Staffing levels have remained relatively stable over recent quarters.

🔍 Areas of Concern (2)

⚠️RN staffing (0.6512 HPRD) is below the research-recommended minimum of 0.75 HPRD. This means less clinical oversight per resident.
⚠️24.48% of nursing hours come from agency/contract workers. High contractor reliance often means less continuity of care — staff who don't know the residents.

✨ Strengths (3)

✅Meets the CMS staffing benchmark (≥ 3.48 HPRD)
✅No days with zero registered nurse hours this quarter
✅Highly consistent day-to-day staffing levels
Total Nurse HPRD
3.7689hrs/resident/day▼ 0.13
CMS benchmark: 3.48
RN HPRD
0.6512hrs/resident/day▼ 0.03
Recommended: 0.75
Weekend Drop-off
12.43%
3.9062 weekday → 3.4205 weekend
Agency Staff
24.48%
19.41% of RN hours from contractors
⚠ High contractor reliance
Days with Zero RN
0days this quarter
4+ days = auto 1-star
CNA HPRD
1.9359hrs/resident/day
Direct care aides
LPN HPRD
0.9598hrs/resident/day
Licensed practical nurses
Consistency
0.275std dev
Lower = more predictable

HPRD Over Time

Total nurse staffing hours per resident per day, by quarter

Total HPRD (shaded area)RN HPRDCMS Benchmark (3.48) — staffing standardResearch Standard (4.10) — recommended level

How Does This Facility Compare?

Compared to county, state, and national averages for total nurse HPRD

vs. Wayne County Average+0.36 HPRD
3.41
03.77 HPRD
vs. North Carolina State Average+0.00 HPRD
3.77
03.77 HPRD
vs. National Average-0.13 HPRD
3.90
03.77 HPRD
■ Colored bar = this facility · | Black line = average · Based on 2025Q3 data

Nearby Facilities

Compare with other nursing homes in the area

FacilityDistanceGradeTotal HPRDRN HPRDCMS Rating
Willow Creek Nursing and Rehabilitation Center ★
Goldsboro · This facility
—
B
3.76890.6512★★★☆☆
Mount Olive Center
Mount Olive
15.2 mi
D
3.16780.2718★☆☆☆☆
Smithfield Manor Rehabilitation and Healthcare Cen
Smithfield
22.2 mi
C
3.54540.5111★☆☆☆☆
Harmony Park at Wilson
Wilson
22.2 mi
D
3.72350.3756★★★☆☆
Longleaf Neuro-Medical Treatment Center
Wilson
22.9 mi
—
00★★★☆☆
Harmony Hall Nursing and Rehabilitation Center
Kinston
23 mi
C
3.36930.6589★★★☆☆

Inspection History & Penalties

Health inspection results from state surveys — most recent first

4
Inspections
24
Total Deficiencies
$6,570
Fines Assessed
Jan 24, 2025Health
1 deficiency cited
▼
Dec 6, 2024Health
7 deficiencies cited
▼
Nov 30, 2023Health
7 deficiencies cited
▼
Nov 18, 2022Health
9 deficiencies cited
▼

Penalty History

Dec 6, 2024Fine
$6,570
CMS Severity Scale
A–C: No Harm / PotentialD–F: No Harm but ConcernG–H: Actual HarmI–L: Immediate Jeopardy

Source: CMS Staffing & Quality Data — 2025Q3 · data.cms.gov

Staffing grades are based on CMS-published thresholds and research recommendations. CMS is not affiliated with and does not endorse this website.